After receiving the below email from http://www.thebooksmachine.com soliciting me to promote with them The Zeuorian Awakening (currently being offered FREE on Amazon as a Kindle book promotion). I decided to do a little research to see if their stats were legit.
Dear Cindy Zablockis,
I have recently come across your book The Zeuorian Awakening (Volume 1) on Amazon and due to both its quality and plot, it qualifies to be promoted in our community of readers.
The Books Machine is a website that connects authors and readers. It helps writers promote their work, gain in reputation and prestige, and reach a potential audience.
Our press team’s offer includes help promoting books to thousands of readers in our community, whether at reduced or regular prices. This is done through a deals promotion page on our website, a Facebook post with exclusive deals reaching over 25,000 readers, as well as a “Newsletter of the Day” that uses a unique and innovative marketing tool featuring an excerpt from your book within a unique customized layout.
The days currently available to feature your work in our newsletter are tomorrow and Friday. In the following link you can find more detailed information about who we are, get to know our community of authors and readers, and find out how this promotion can benefit you and your book: http://www.thebooksmachine.com/deals/dealspromote.html
Also you can find a powerful tool to promote your titles in an innovative way through a professional Video Book Trailer production, adding it on your Amazon book description, Author Central, Deal description, social networks, Youtube Channel, your own website, etc. You can see more information, prices and real works that we’ve made for our authors here: http://www.thebooksmachine.com/booktrailer/videobooktrailer.html
What I found about thebooksmachine.com
(This is an average of multiple Traffic Reporting Sites Stats)
- Unique “New” (Never been to the website) Visitors: 625 – 852 (Daily) or 18,750 – 25,560 (monthly)
- Daily “Web” Page views by New & Returning Visitors as well as webots: 1,704 – 4,062
- Bounce Rate (% of visitors who visit 1 page for less than 60 seconds and then leave the site): 100%/100 %
- Website Trust worthiness: Very poor (Web browsers and Virus software will warn visitors site not safe)
- Website Privacy: Very poor (Your cookie information can be copied. i.e. ip address, email, etc…)
- Website Child Safety: Very Poor (Adult content. Computers with child browsers will block the site)
- Website Security: None (They have no HTTPS Protocol needed to hide information entered in forms)
- Facebook page has 27,786 likes
- 69 People talking about their post this week
- 39 New page likes this week
- Last post 4/13/16
- # of post a day: 1 – 2
- Post time: early morning around 7:30 am or evening around 5:30 pm
- Tweets 447
- Following 1,173
- Followers 3,990
- Likes 109
- Last Tweet September 2015
- Google+ followers 13
- Last post June 2015
So What does all that mean?
If I ran my ad for 2 days on their site as the email suggested, I would have:
1,250 potential people may view my book ad on the web site for less than 60 seconds, depending if it is on the home page and above the fold (visible without scrolling) before they leave the website.
152 people may view the ad on Facebook (based on 8.24% average post reach x T # of likes “views” / 30 days * 2 days) and less than 4 people may share my book on Facebook (based on .21% engagement rate x Total # of likes / 30 days * 2 days).
I wouldn’t pay them a penny. First of all, their website isn’t secure to receive payments or protect information entered in the registration forms. The numbers I discovered is considerably far less than the 25,000 they were touting. No wonder they don’t have an official advertising page with their web statistics posted like legitimate websites.
If you like to learn more about Web Analytics visit this website:
How you can look up a website advertising stats:
- Alexa Ranking http://www.alexa.com
- Compete.com http://www.compete.com/
- SimilarWeb.com http://www.similarweb.com/
- FeedCompare.com http://www.feedcompare.com/
- SEMRush.com SEMRush.com
How to Check Blog Stats
Blog Post Comments
Another way to gauge the popularity of a blog is to look at how many comments it gets per post.
With my sites, I’ve found that an average of 1 out of every 200 readers leaves a comment. So a post with 20 non-Nicholas comments was viewed about 4,000 times. This changes with every post and every blog, but again, it gives you a general idea.
Total Comment Counts
Immediately after you comment on a WordPress blog, your browser redirects you to where your comment will show up. If you look at the URL, you’ll see something that looks like this:
The second half of the URL tells you that you left the 108,656th comment on website.com. This number includes spam comments. Assume that 75-90% of the comments are spam and you can get an idea of how many comments a site has had since day one.
About The Author
C. Zablockis is an Indie author of paranormal, dark fantasy and horror novels. She published Lexi Greene’s Dangerous Lesson, Lexi Greene’s Grim Awakening, Monster (The Zeuorian Series) and My Watcher (The Zeuorian Series) YA Dark Fantasy Thriller.