BookBuzz.net Book Promotion Review

BookBuzz Promotional Service Review

BookBuzz Site

BookBuzz.net Logo

In April I decided to try out BookBuzz $99 promotion that included NetGalley to promote the rerelease of my book The Zeuorian Awakening a YA Fantasy / Science Fiction Thriller.

Package Features:

Online Book Marketing Exposure
  • Post Books Online to BookBuzz.net, BookHitch, Shelfari, NewBookJournal, BookJetty, Library Thing, and/or Published.com and more.
  • Post your book available for review to several lists and online groups.
  • If your book is $2.99 or less, we will also post it to a few newsletters to try and get more sales for a couple of days during our promotion.
Online Media Exposure
  • Distribute press release to at least 3 online PR sites (Free-Press-Release.com, PRLog.org, CNN iReport, MyPRGenie.com, and/or PR.com
  • Send Press Releases electronically to 50 Book Reviewers
  • Send Press Releases electronically to 100 Book Stores that might be interested in your book.
  • Search Engine Registration for your website
Social Media Exposure
  • Marketing to 30,000+ book enthusiasts on Twitter
  • Depending on your genre marketing to 5,000 to 20,000 people on Facebook
NetGalley
  • Post your book on the site for all readers to review for a month.

*NetGalley generally costs to Indie Authors $399 for six months or $599 if you add advertising with the their newsletter. For more Information click here.

Marketing Facts

I know when it comes to marketing, having worked in the field for 20 years, you’ll receive a spike in interest when you start to promote and then it’ll drop down as other advertisements, press releases, etc… bump yours. The key to success is constant “strategic” promotion of your product (i.e. book).

So if you’re considering BookBuzz keep the above marketing fact in the back of your mind. A month of advertising isn’t going to make your book an instant success. Followers (aka readers) do. The more dedicated followers you have, the more sales. That’s why Stephan King books practically become a top seller within a few months of release, because he has a huge, I mean HUGE, following. As an author, indie or traditionally published, you must increase your number of followers to be successful as well as offer more books for them to read. Good books not crappy ones.

No one wants to read a bad book, especially if they have to pay for it. I know myself, I stopped buying books from an author after reading something I didn’t like from them. Although, keep in mind, not everyone is going to like your book no matter how well you written it. We all have different tastes. So those readers, you need to let go of and focus on the ones who like your genre and writing style. Yes, I know that is a little confusing. How do you know if bad reviews are due to your book being badly written or the reader is just not into your book? Easy. Before you publish, have it read by other authors who aren’t afraid to tear it apart. Don’t wait until after you publish. Then you’ll never really know, which it is. Because reviewers who aren’t into your book will give it a bad review regardless.

Anyway here is the results (analytics) for using BookBuzz:

Online Book Marketing Exposure

What they advertised they would do:

Post Books Online to BookBuzz.net, BookHitch, Shelfari, NewBookJournal, BookJetty, Library Thing, and/or Published.com and more.

What they actually did

I already had posted the book on Goodreads and Shelfari

They posted On

They did not posted on

What they advertised they would do:

Post your book available for review to several lists and online groups.

What they actually did
What they advertised they would do:

If your book is $2.99 or less, we will also post it to a few newsletters to try and get more sales for a couple of days during our promotion.

What they actually did

They didn’t not advertise my book as promised despite the fact it was offered for $2.99 as an ebook.

Online Media Exposure

What they advertised they would do:

Distribute press release to at least 3 online PR sites (Free-Press-Release.com, PRLog.org, CNN iReport, MyPRGenie.com, and/or PR.com

What they actually did
What they advertised they would do:

Send Press Releases electronically to 50 Book Reviewers. As well as Send Press Releases electronically to 100 Book Stores that might be interested in your book.

What they actually did

They requested a copy of my book overview, author bio and links, which they plugged into a PR template. No special copy editing, revisions, or anything to make it stand out.

Sent Press Releases to:

What they advertised they would do:

Search Engine Registration for your website

What they actually did

They did not register the site that I’m aware of.

Social Media Exposure

What they advertised they would do:

Marketing to 30,000+ book enthusiasts on Twitter. Depending on your genre marketing to 5,000 to 20,000 people on Facebook

What they actually did

NetGalley

What they advertised they would do:

Post your book on the site for all readers to review for a month.

What they actually did

https://www.netgalley.com/catalog/show/id/63326

Reviews From NetGalley

*I did notice the book had been wrongly posted as a romance. Hence why several reviewers were disappointed with the lack of romance in the book. However the ones who realized it was a thriller, really liked it. This goes back to knowing who your readers are and who aren’t (i.e. which reviews to ignore).

BookBuzz Service

I wasn’t particularly pleased with the way they handle my business. You can tell they have everything pretty much automated. No personal touch. Limited communications. They don’t answer emails. (Not unless you harass them.) They don’t share what they had done. You have to hunt on the web to check where they posted your book, if at all. The reports they forward from NetGalley, you’re not able to view reviewers profiles, even as a member, only BookBuzz can.

The only benefit I got from their service was being able to post my book on NetGalley for $99 instead of forking over $399.

Analytics

  • Book Reviews = 16 ($99/16 = $6.19 I spent per review )
  • # of Reviewers Interested in reading the next book = 9 ($99/9 = $11 I spent for qualified leads for my next book)
  • Book Sales generated from BookBuzz marketing during April to May = 3 books
  • Czpublishing.com unique visitors (229 from April 1 to May 1)
  • Cindyzablockis.com unique visitors (63 from April 1 to May 1)
  • Thezeuorian.com unique visitors (57 from April 1 to May 1)

Bottom Line

Would I use BookBuzz again?

Yes and No. I would use them for posting my book on NetGalley, but nothing else. I can do a lot better than they did with PR and online Promotions. However, I may just go straight to NetGalley when I have more books to post, because I can split the time each book is posted during the 6 months. (i.e. 3 books for 2 months = $133 advertising cost per book). Or I might split the cost with other authors. Anyone interested?

Update 10/31/16
I won’t use either BookBuzz or NetGalley again. I had time to review sales during BookBuzz promotion and posting on NetGalley. I only received 1 sale from it. The reviewers who posted on Goodreads and Amazon majority (with a few exceptions) weren’t my audience so their posts actually hurt sales, because they bashed my book for not being a romance.

I realized it is better to target reviewers who are your audience since they will more than like the story as well as discuss it with other potential buyers than NetGalley or Amazon Top Reviewers. I found those reviewers will read all types of books (even ones they wouldn’t normally read), which is okay, but the genre they don’t generally like, they’ll bash and give bad reviews. It has nothing to do with the book actually being bad. I saw them give Stephan King and Harry Potter bad reviews.


About The Author

C. Zablockis is an Indie author of paranormal, dark fantasy and horror novels. She published Lexi Greene’s Dangerous Lesson, Lexi Greene’s Grim Awakening, Monster (The Zeuorian Series) and My Watcher (The Zeuorian Series) YA Dark Fantasy Thriller.

13 thoughts on “BookBuzz.net Book Promotion Review

  1. There are too many companies that want author’s money, doing little. The good Ole Days when your publishers sent you to bookfairs and promoted your books on their expenses are gone forever. BookBuzz is very disappointing. They don’t respond to your emails.But I’m glad that I spent only $190. I learned my lessons.

  2. Maybe because it has been a few years and they have honed their service, I am very pleased with my results for $99 for so many reasons, not the least is the posting on Net Galley in which I received multiple reviews (and people liked my book!). I am being featured on a blog tour by 20 blogs which is awesome. How much time would it have taken to contact each one? 20, 30, 40? A long time not to mention they are prob swamped with requests. It’s $100, not $1000. It’s not a publicity service that can be $10,000. I am still getting reviews, I am not on social media aside from Goodreads and they posted to it for me. This service is $100 folks and it’s more about efficiency–getting info about your book out as cheaply as possible on as many sites as they can cultivate, including some sites tailored to my genre I did not know about. For $100, it’s WORTH IT. Every penny and I will be using them again. Virginia Arthur, Author.

    1. Hi waithatsacactus,

      BookBuzz had it advantages and disadvantages as I noted in my article, which I don’t disagree with you. But I do question were they truly a good investment for you? When I say investment, I am talking ROI (Return on Investment). As everyone in the business knows, 1000 views, posts, followers, etc… doesn’t mean Jack, if you are not generating any sales (ROI) from it.

      You mentioned BookBuzz was able to help your book get exposure outside of Goodreads, which is great. However, to truly determine if the $100 investment was worth it, you need to evaluate how many book sales did it generate? How many email registrations on your mailing list did get from that exposure? If you got nothing, then the $100 investment wasn’t worth it. If you got 1 sale, that’s still not a good investment. Let say your book is $10 and you spent $100 to get that sale, well you lost $90 chasing that one sale.

      I’m not telling you to stop using services like BookBuzz, These days authors need all the help they can get to sell their books. All I’m saying is to be smart about it. There are a lot of predators out there who take advantage of authors. They make these promises to get you 100,000+ likes, views, whatever… all for $10, $100+ dollars, because they know many authors are caught up in the whirlwind of hopes and dreams they can become rich and famous via social media. However, despite all the success stories, the reality is you have better odds winning the lottery than becoming the next Stephen King through social media.

  3. Hi,
    Think I just saved myself some money and time. Was considering BookBuzz and sent them emails which they never responded to. I whined on FB and then I got a reply. The reason they gave was my emails were being sent to the Spam box! All three of them??
    I would like to be smart so I’m going to pass on them.

  4. I agree with C. Zamblokis, my author journey has been a financial disaster. I knew nothing about marketing my first 2 books and had the same experience with Book Buzz. My third novel iin my trilogy is by far my best work, “Return to Eternity” by Jenni Barnett but all I spent was one paid review with Us Book Reviews for a back cover promo. Not game to do the Book Buss review promo, as it is too dangerous. I did have some amazing reviews, but one reviewer admitted not reading past the first chapter, and called it dry and boring. It is a cultural journey thrhough lives of ancient cizilisation( pre european AboriginalAustralian) , so I needed to set the stage for the unique theme. My third novel is set in colonial era post European occupation, and covers some home truths about humanity’s checkeckered past. I would like to get some promotions going, but don’t know where best to launch a campaign. Will try espresso tours.

  5. Thank you for your review and information. I admire your understanding of how books are reviewed, posted, and sold through reviews. I have a traditional publisher but I expected to promote the books in addition to what the publisher does, which isn’t like the old days. The few reviews that I have on Amazon and Goodreads are good and I appreciate them. Being an older writer, I don’t know technology and the ins and outs of using social media very well. I just know how to write decent books. I already purchased services from Book Buzz/Net galley. I’m not sure how I will know how many sales will be generated. I have used Literary Titan, which was reasonably priced and they left reviews for my novel. I will be using them again. Good luck to you and to the other authors who posted on this site.

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